Atlas licenses the complete brand, website, protocols, print library, and compliance language behind a nonprescription metabolic wellness clinic. You get the whole playbook in about two weeks. You run it. That is why it costs a fraction of a full-service program.
Full-service clinic programs commonly ask $75,000 to $150,000. A large share of that pays for launch coordinators, call centers, bundled equipment markups, and months of hand-holding. Atlas strips that out and licenses the part that takes years to build: the finished brand, the operating system, and the compliant language.
The same system works as a standalone storefront or as a new revenue line inside a business you already own.
FITS: first-time operators with capital and time to run it
FITS: owners who want a new recurring service without a new location
The playbook is staged so you open with the lowest-overhead offer and add equipment only when your member base supports it.
Each piece is delivered as finished, editable files with your clinic name applied. Nothing to design from scratch.
Logo suite, color and type system, photography direction, and brand guidelines applied to your clinic name.
A conversion-built site with service pages, membership pricing, and a free-scan booking flow you host and own.
Service menus, intake and consent forms, window signage, rack cards, and take-home program guides.
Daily SOPs, opening checklist, membership rules, scan-to-enrollment consult flow, and front-desk scripts.
Tiered memberships, session packs, and member pricing, with editable cost sheets so you set your own numbers.
Approved and prohibited language for ads, signage, and consults, so your marketing stays inside the lines.
Launch ad sets, email sequences, social posts, and the free-scan offer, written to the claims registry.
Sourcing notes for body composition analyzers, light devices, and supplement suppliers. You buy direct, no markup.
Consent, membership, and waiver templates prepared for review and adaptation by your own attorney in your state.
The model is built around one idea: show people a clear picture of where they stand, then give them a simple program to change it.
A short scan shows fat mass, muscle, and water. It is the front-door offer for every campaign.
The scripted consult walks through the report and recommends a membership tier.
Nutraceutical program, coaching, and scheduled re-scans that show progress over time.
Members add light and contouring sessions, building a second line of revenue per client.
There is no onboarding program. Here is exactly what Atlas does and what stays with you.
License agreement executed and fee paid.
You submit your clinic name, market, and service mix.
Brand system, website files, print library, playbook, claims registry, and templates handed over.
You own your licensed files and run from the playbook.
Form your business, secure a location, and have your attorney review the legal templates.
Buy direct from the vendor directory at your own pricing.
Use the playbook and scripts to train your front desk.
Go live with the website and run the launch campaign templates.
| Atlas License | Full-service clinic program | Traditional franchise | |
|---|---|---|---|
| Upfront cost | $25,000 one time | Commonly $75K–$150K | Commonly $250K+ all-in |
| Ongoing fees | None | Varies; some add platform or product minimums | Royalties, often 6–10% of gross, plus marketing fund |
| Brand | Your name, licensed system | Often their brand | Their brand |
| Equipment | Buy direct, no markup | Bundled into the fee | Approved vendors only |
| Launch support | Self-directed playbook | Dedicated team | Required training program |
| Lead generation | Templates; you run the ads | Often done for you | National fund plus local spend |
| Service flexibility | Add what fits your market | Usually a fixed menu | Approved list only |
| Best for | Operators who can execute | Buyers who want hand-holding | Buyers who want a known brand |
Comparison ranges reflect publicly marketed programs in this category and vary by provider. Verify every comparison during your own due diligence.
Move the sliders to match your market. The figures shown are an example, not a projection.
Example only. This tool does arithmetic on the numbers you enter; it is not a forecast or a promise of earnings. Results depend on your market, pricing, costs, effort, and many factors outside anyone's control. Startup costs such as equipment, buildout, and working capital are not included.
Every asset in the license is written to the same claims registry. These rules are why the system can be marketed openly.
No gray-market peptides. Research-only and unapproved injectables are permanently excluded from the system.
No prescription drug brand names in any consumer or partner marketing.
No disease claims. Programs support wellness goals; they do not diagnose, treat, or cure.
No income guarantees and no invented urgency or scarcity in our own sales.
FDA-cleared devices, described accurately as cleared, never as approved.
Prescribing stays with licensed providers. Any medical lane is a separate, independent referral.
Because it doesn't include people. Most of what higher-priced programs charge for is launch staff, call centers, and equipment bundled at a markup. Atlas licenses the finished system and lets you buy everything else direct.
The license is self-directed. You receive complete, documented assets and a written playbook. There is no launch team, scheduled training program, or account manager.
The base system is built around nonprescription services and FDA-cleared wellness devices. Rules vary by state and by service, so have your own attorney confirm requirements in your market before you open.
No. You get a vendor directory and buy direct, which keeps equipment out of your license fee and lets you start with only what Stage 1 needs.
Yes. The brand system is applied to the name you choose, and you own your local business.
The base license does not reserve a territory. If exclusivity matters in your market, raise it on the call.
Yes. The stages are a recommended order, not a restriction. Run any new service through the claims registry and your counsel first.
We walk through the license, show sample deliverables, and answer your questions. If it fits, you receive the license agreement to review with your attorney.
Book a 30-minute discovery call. We'll walk through sample deliverables and the license terms. No obligation.