Atlas Metabolic
IDENTITY PRESENTATION

THE ORBIT A.

One master mark carries every Atlas name. Only the wordmark changes — the mark never does. Gold on ink for dark surfaces, deep gold on paper for print and light. Never retype either line of a lockup; use the files.

Atlas Metabolic horizontal lockup, gold on ink

LOCKUPS

Horizontal lockup on ink
HORIZONTAL · ON INK
Horizontal lockup on paper
HORIZONTAL · ON PAPER

THE MARK ALONE

For avatars, favicons, embroidery, and any surface too small for the wordmark.

Orbit A mark, gold
GOLD
Orbit A mark, white
WHITE
Square social avatar
AVATAR 512

COLOUR

INK · #0C0D0F
PAPER · #F4F2ED
GOLD · #C6A25C
GOLD-DEEP · #8C6E32
The wordmark rule. Two-word names set solid — ATLAS in weight 800, the descriptor in 400 gold. PARTNERS and PARTNERSHIP always sit on the letterspaced sub-line: never inline, never bold, never gold. The full kit, including the four partner-name lockups, lives at _staging/atlas-brand-kit/.